Meet Our Leaders
Our Leadership
Our leadership culture is built on a foundation of trust, innovation, and shared purpose. We cultivate an environment where every team member can thrive and contribute to our collective success. Our leaders don’t just manage; they lead by example, inspiring excellence and fostering growth at every level.
Our Visionary Founders
Our journey began with the vision and passion of our founders, whose combined expertise has been the backbone of our growth for decades.
Mr. Yasin Vadnagra
Managing Director (Purchase)
As the head of purchasing, Yasin possesses an unparalleled depth of knowledge and a powerful negotiating ability. For over 25 years, his “eye for detail” has been instrumental in ensuring we procure the highest quality goods at the most competitive prices, a key factor in our market success.
Mr. Murtuza Mookhtiar
Managing Director (Sales)
Murtuza’s strategic acumen drives our sales and market presence. His unique tactics and exceptional relationship-building skills have not only secured long-term partnerships but also enabled us to design lucrative offers that have consistently resulted in above-market growth.
Mr. Haroon Vadnagra
Managing Director (Manufacturing)
Haroon acts as the crucial link between our raw materials and our final product. He applies his deep understanding of taste and color to ensure that every item meets our high standards. His expertise is also a driving force behind our new product development, keeping our offerings fresh and exciting.
Mr. Sultan Vadnagra
Assistant Director (Packaging)
Sultan plays a pivotal role in our operations, ensuring that all products are packed with care and dispatched on schedule. He masterfully manages an extensive inventory of over 250 SKUs. His dedication to quality control ensures that our packaging is both durable and distinct, a trademark that our customers across the nation trust and appreciate.
The Next Generation of Leadership
We are proud to introduce the next generation of leaders who are bringing fresh perspectives and innovative ideas to our company.
Mr. Maaz Vadnagra
Executive Director
After earning a degree in International Business and Supply Chain from Canada, Maaz is taking on purchasing responsibilities with great success. He has already shown a keen eye for detail in sourcing packaging materials and has brought a creative flair to our design and graphics.
Mr. Yaman Vadnagra
Junior Director
Yaman, a graduate in International Sales and Marketing from Canada, is learning directly from our seasoned leaders. He is quickly establishing himself as a rising star, with a strong ability to analyze the market and a powerful knack for convincing and building relationships.